Propellerfish teams in India explore how the adoption of Indian wellbeing practices in the West have impacted those practices at home
REQUEST A SCREENINGOver the course of three country-specific projects we mapped out the driver journey from the moment people considered purchasing a car through to the moment they were ready to trade in for their next one.
Along the way, we engaged a mix of drivers, service centre and dealership staff to identify and understand each stage in the journey. We then engaged experts from outside the automotive industry such as hospitality to help us think differently about each stage.
The result was a map of the driver journey from end to end, a series of opportunities where Audi could enhance key experience points and an understanding of which points would deliver the greatest return on investment.
We worked through that journey with the help of Audi teams and designers in each market to create a series of programs that Audi then took forward and develop further.
To learn more about our work in the automotive space, please get in touch.