Tattva: Reclaiming Traditional Wellbeing In India

When Friesland Campina approached Propellerfish about building an innovation centre, they were determined to steer clear of the usual pitfalls that set most innovation teams up for failure. They wanted to avoid a team of people sitting in a separate office, surrounded by colourful furniture and 3D printers, playing ping pong on breaks from having ideas that go nowhere because the team has no personal or commercial connection into the realities of running a multinational business at scale.
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Impact

The iHub is an example of how innovation centres can deliver massive commercial impact when done right.

• iHub delivered a $200 million uptick in sales within 2 years
• iHub was awarded the Winsemius award for Innovation in 2017

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