THE CHALLENGE

Help us redesign wealth management for a new generation of high net worth individuals

With the world of wealth management ripe for disruption, ABN AMRO hired Propellerfish to help design the future of their business.

We took Singapore as a test market and partnered closely with the management team to work through this challenge as a quick and iterative sprint. Over the course of an intense month, we spent time getting to know a new generation of high net worth individuals whose confidence and desire to play a proactive role in managing their wealth are at odds with the time they can realistically dedicate to managing their portfolios. The result was a new model of wealth management that uses digital technology to put customers in control of their wealth and redesigns the way wealth managers add value in the areas that matter most.

If you would like to know more about Propellerfish or our experience with financial services, please get in touch.

Alex-Marquez-Propellerfish-Founder

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Alex Marquez

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